Branding and Merchandising
We successfully showcased and sold our products at various industry trade shows, effectively engaging with customers and expanding our online presence.
Muffin Sisters is a brand that merges traditional African fabrics with modern European styles to create heritage children’s products. Founded in 2014 after our journey to Mali, the brand celebrates the vibrant African culture and emphasizes the importance of reconnecting with ancestral roots. The range of handmade products, including blankets, towels, bibs, and soft toys, tell the stories of legendary ancestors and the richness and diversity of the African continent. Muffin Sisters aims to preserve heritage for future generations by instilling a love for culture and tradition in children. Join the journey and let your baby reconnect with African roots from the moment they come into this world.
My sister and I worked together to develop the content strategy for our social media channels, which included Instagram, Facebook, and Twitter.
Muffin Sisters Limited
Packaging and Labels
We meticulously designed our printed stickers and packaging, ensuring they not only reflect our brand’s identity but also resonate with our customers, leaving a lasting impression with every purchase.
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Educational content
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Influcers and User Generated Content
Social Media
The main goal of the social media strategy was to build the strong community who would support each other and have the same goal to cultivate African culture.
Photography for the content
As part of my responsibilities at Muffin Sisters, I was creating marketing and social media content that showcased our beautiful African-inspired baby accessories and home decor. From taking stunning photographs to crafting engaging captions and relevant hashtags, I was committed to creating content that resonated with our target audience and highlighted our unique brand.
